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Heather Christena Schmidt

Policy Analyst, Freelance Writer, and Executive Director of VC Voter Edge – looking to solve community problems implementing evidence-backed policy and ethical governance in and around Ventura County, CA. I have a BA in Political Science, a BA in Philosophy, and a Masters of Public Administration, with 20 years of experience in community organizing, voter advocacy and education, technical writing, research, and public policy consulting.

The Dress is White and Gold, and By the Way It’s Also the End Of the World As We Know It


If I live a long life, I imagine myself to be like one of those old people in the movies – the narrators, the storytellers. You know, they always have one, final story to tell. The movie begins and ends with them. It’s always about the defining moment in their lives, invariably unloaded onto some unsuspecting sap who will sit there and listen to the story no one has ever heard.

Like in Edward Scissorhands – it’s snowing and the lady tells her granddaughter the story about the creepy man-made boy with scissors and sheers for hands. Or in Fried Green Tomatoes, when an elderly Idgie Threadgoode gives Kathy Bates’ character the story personal liberation through her friend Ruth and the Whistestop Cafe.

I would sit there, old as fuck. Rocking in my rocking chair, covered in blankets as the old ladies in those movies always are. Someone would bring me my tea and tell me I need to rest. I would cough and weakly wave my hand – no, no. I have to tell my story. My period story; the story of my time. And most importantly: a story about something outlandish. Life-changing. Defying everything we thought we knew about the world.

If I’m lucky, my unsuspecting victim will pass my story on. Maybe they’ll make a movie out of it in which I am depicted rocking in my chair by a future generation’s Angela Lansbury.

As years have gone on, though, my dream has been shattered by a dearth of material to concoct my noteworthy tale. Will I have a story about a creepy man-made boy with scissors and sheers for hands to tell? Or about my own Whistestop Cafe? No. I won’t. Will I have a tale about the boy who aged backwards, like in The Curious Case of Benjamin Button? Or one like Forrest Gump had to tell – that was a whopper.

Nope. I won’t have anything quite as good as any of those, and all the other, movies. And while I am sure I will have plenty more opportunities to find a story, I suspect we have reached our height as a generation and a people. It is evident that it is all downhill from here.

What I’m saying is that as a society we have reached our apex, so my story will have to be the one about the day the Internet, and subsequently the world, lost their fucking minds over the color of a dress.

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You would have thought something really crazy happened, judging by how people responded to that photograph.

As for me, I saw one person post about it in the mid afternoon, then went about my day. Read a book for several hours, made dinner, and went to my library book club.

When I got home, everyone had gone completely insane. Videos of families fighting over the color of that dress had gone viral. Parody comics were posted. Then the scientific analysis began. “The science behind the dress.” Some people are color blind. Some people have their screens adjusted differently. It’s an optical illusion.

Legitimate news sites were posting serious articles debating theories about that goddamned article of clothing. All within the span of about 12 hours.

It carried on into today, and I have sat in utter disbelief over how an ugly dress has caused such an uproar for several hours. Like, literally, just sitting here – perplexed. In my bathrobe, hair still slightly damp from the shower I took several hours ago. Completely shocked.

How are people so up in arms about this thing?

I only kind-of-sort-of get it when things go viral. The dancing babies and the screaming goats – they’re funny. Glozell’s Cinnamon Challenge and her cereal in the bathtub thing. I understand the heartwarming things that trail their way around the Internet too. The husband with the pink tutu campaign; the kid with cancer that wanted photos of dogs to cheer him up.

I get it, these videos, photos, stories – they are entertaining or heartwarming, or we relate to them. Maybe not so much eating cereal out of our bathtub, but there is still an appeal there. I’m not sure what it is, but it’s there. It’s funny or it means something to us in some strange way.

But the color of a dress? What. the. SHIT?

What’s next? What color is this towel?

We have a set of dark pink bath towels, that are pretty old. I’m fairly certain they came from my father’s home when he moved in with us; nonetheless they are – somehow – still a part of the regular rotation when the towels are changed in all the bathrooms.

Every once in a while, I’ll hear my dad call for someone to get him his brown bath towel. Maybe he’s spilled something and forgotten we have paper towels and cleaning rags too, or he doesn’t realize I’ve changed the towels in the bathrooms and that he is actually – gasp – allowed to use whatever bath towel in the house he likes. He is not limited to his brown bath towel.

But wait a second, I said it was pink. And it is pink, a dark pink – almost like a magenta. And I know this for a fact, because it says “dark pink” on the worn tag.

And yet my dad calls it brown, and on several occasions we have asked the opinions of others, taken and texted photographs for opinions, and gotten mixed responses. Brown, pink, magenta, red…one time my dad said it was dark green, and that is when I seriously started to question his sanity because he had been defending the towel’s brown-ness for years prior to then.

So if I post a photo of this towel, will it go viral too? I mean, yesterday was a huge day for Net Neutrality. Leonard Nimoy died today. But surely the color of a dress or a towel is what’s really important. Right?

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Credit: The Oatmeal

So – regrettably – this is the defining moment of our lives, people. The dress. This is the story I will tell when I am an old lady, rocking in my chair. Surely they will make a feature-length film about it as the recipient of my story will pass the tale on and find meaning in it.

What meaning could there possibly be, you ask? Well when you’ve reached rock bottom, you can only go up from there. Arguably, we are there. The. Color. Of. A. Dress.

So I can see it all now.

The movie will be about the end of an era for humanity. The dress will be symbolic for the crumbling of society as we know it, which it clearly is a sign of. Hopefully someone like Michael Fassbender or Bradley Cooper will be cast as the savior of humanity. Who will rebuild society from its crumbled, intellectual ruins. As the future Angela Lansbury plays me, rocking in my chair, refusing my rest; determined to tell the story of the dress that destroyed everyone’s minds once and for all.

We will rebuild, people. And by the way, the dress is white and gold.

2 responses to “The Dress is White and Gold, and By the Way It’s Also the End Of the World As We Know It”

  1. I was furious to find absolutely nothing of any value being said on social media that day.

    Also, who do you think future Angela Lansbury will be? Like Reese Witherspoon? Jennifer Anniston? Cate Blanchett?

  2. Omg I hate people. And the person who came up with this stunt. Why? Because I didn’t think of it first. Set the internet on fire with a fucking fashion show? That’s one way to go viral

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